Web 2.0 Company: Electronic Commerce: Objectives, Models, Tools

How to Sell Your Own Online Products

At the end of the web 2.0 seminar project realized under the Digital Excellence project, Lucca’s Chamber of Commerce Digitalization promotes the second appointment (the first was held on 23 February) to summarize, in an overview , The main topics discussed in previous meetings.

Recent surveys show that even in our country the trend of transforming commerce from traditional to electronic or in any case of the integrated use of the web and traditional channel for the sale of goods and services is growing steadily. This second seminar aims to provide an overview of the current e-commerce scenario and future prospects, as well as illustrate the use of functional tools for effective online sales activities such as open source e-commerce CMS, Google Shopping , Google Analytics and Google Adwords.

The seminar is aimed at entrepreneurs who intend to undertake an on-line business but also those who have already implemented this business but are interested in optimizing their sales channels.

Participation is free
from 9.30 am to 1 pm

Speakers:
Dr. Lorenzo Arganini, examiner for Excellence in Digital 2015. Laurea Specialistica in filosofia at the La Sapienza University of Rome and later graduated in Marketing & Communication at the Luiss Business School in Rome.
Dr. Luca Dal Poggetto, scholar of Excellence in Digital 2015. Master Degree in International Relations at the University of Bologna.