Web Marketing Tools and Strategies

Digitization as an investment tool to get to know your business, raising its level of competitiveness. The seminar opened to all economic categories has introduced the core topics of web marketing.

The event was born in the Digital Excellence project in digital edition 2014 and is part of the Lucca Chamber of Commerce initiatives to support digital talent companies.

The meeting focused on the following topics:
Requirements for a current and visible web site
Geolocation: tools for local notoriety
Email marketing: how to leverage it to promote your business
Social Media Marketing: Strategies for Success in Social Networking
Online advertising what to know to optimize your investment
E-commerce: when and how to sell online

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